Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large […]
print advertising
Online advertising in India to touch $1.6 billion in 2019
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Advertising Spend in 2014 Advertising spends in 2014 grew by 10% (print, TV, online). The ad spend in 2014 (Jan-Dec) was dominated by political parties (Rs 600 crore […]
Online advertising in India: 2011 report card, 2012 projections
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Indian advertising grew 8pc at Rs 25,594 cr in 2011 (Rs 9,300 crore in 2003) The last […]
Print ad market growing in Tamil, will we see the same online?
Mint recently carried an article “Print action shifts to Tamil Nadu as advertising market grows”. Some important points about print advertising from the state of Tamil Nadu, Advertising market in Tamil Nadu is booming leading to the launch of new English and Tamil newspapers/magazines Maran family owned Tamil paper Dinakaran is in the process of […]
