The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.
Internet advertising revenue in the U.S. rose 11% to $12.1 billion in the first half of the year, according to the report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Few other highlights,
- A new half-year record that represents an 11.3 percent increase over the first half of 2009
- Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion (16% more than first half of 2009)
The following data highlights key first six-month revenue data breakouts; dollar figures are rounded.
($ millions if not indicated):
Advertising Formats: Search and Display-related ads continue to be leading formats.
| FH 2010 |
FH 2009 |
|
| Search | 47% ($5,747) | 47% ($5,148) |
| Display Related: | 36% ($4,356) | 34% ($3,759) |
| -Banner Ads | 23% ($2,744) | 22% ($2,394) |
| -Rich Media | 6% ($743) | 7% ($704) |
| -Digital Video | 5% ($627) | 4% ($477) |
| -Sponsorship | 2% ($242) | 2% ($184) |
| Classifieds | 10% ($1,262) | 10% ($1,116) |
| Referrals/Lead Generation | 5% ($642) | 7% ($728) |
| 1% ($120) | 1% ($149) |
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