The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.
- A new half-year record that represents an 11.3 percent increase over the first half of 2009
- Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion (16% more than first half of 2009)
The following data highlights key first six-month revenue data breakouts; dollar figures are rounded.
($ millions if not indicated):
Advertising Formats: Search and Display-related ads continue to be leading formats.
FH 2010 |
FH 2009 |
|
Search | 47% ($5,747) | 47% ($5,148) |
Display Related: | 36% ($4,356) | 34% ($3,759) |
-Banner Ads | 23% ($2,744) | 22% ($2,394) |
-Rich Media | 6% ($743) | 7% ($704) |
-Digital Video | 5% ($627) | 4% ($477) |
-Sponsorship | 2% ($242) | 2% ($184) |
Classifieds | 10% ($1,262) | 10% ($1,116) |
Referrals/Lead Generation | 5% ($642) | 7% ($728) |
1% ($120) | 1% ($149) |
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