Today few states in India celebrate Pongal and Sankranti. Wish you a happy Sankranti.
A very interesting report “Social, Digital & Mobile in 2014” by We Are Social. The following stats have been covered for most countries,
- Internet penetration
- Mobile penetration
- Social penetration
- Facebook penetration
- Time spent by mobile users on social media
India related information is from slide 82,
- Population of 1.22 billion: 31% urban, 69% rural
- Internet penetration: 12%
- Facebook penetration: 7% (90 million)
- Mobile penetration: 73% (893 million)
- Smart phone penetration (% of total population): 13%
- Time spent per day on internet from desktop: approx 5 hours
- Mobile internet penetration (% of total population): 11%
- Time spent per day on mobile internet: 2.5 hours
Social Media Statistics from India
- Social media penetration (% of total population): 12%
- Average time spent per day on social media: 2.5 hours (isn’t this high?)
- Percentage of mobile users using social media apps on phone: 57%
- Popularity in terms of usage: Facebook, Google+, Twitter, LinkedIn
