With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per annum in India.
Ecommerce
2014: India’s taxi rental market is worth $7 billion
With the traffic growing in all cities in India, many are taking cabs to commute. A comparison of Uber, Ola, TaxiForSure, Meru is seen in this posting.
GOSF 2013 shows Google is human
Last year India had its first edition of Great Online Shopping Festival (GOSF) on the lines of Black Friday & Cyber Monday. In 2013 GOSF was held during December 11-14. In the second edition of GOSF 240 websites participated compared with 90 in GOSF 2012.
Smaller towns in India rescuing ecommerce & mobile handset companies
On two consecutive days we got to read about how important smaller towns in India are for ecommerce and mobile handset companies.
Ecommerce portals have been a great attraction in non-metro cities in India, especially if those cities or towns do not have the name brand showrooms. And the cash on delivery model has been a huge attraction to smaller town residents, however there have been few bad experiences in that model while delivering to the state of Uttar Pradesh [see this]. Online stores are increasingly turning to small towns in India [see this], Read more on Smaller towns in India rescuing ecommerce & mobile handset companies…
In 2012, 56% of the India’s online shoppers came from tier-II cities, towns
Tier-ii towns of India seem to be the only hope for growth of internet portals. For ecommerce and content we have to look at reaching out to smaller towns.
