According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Television remains in first Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014 Newspaper sales are estimated to fall from $24.82 billion in 2009 […]
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Indian Advertising during 2009-13 to grow by 11.1%: PwC
The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports. Few highlights, The pace of growth in […]