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Digital Ad spend in India to grow 28% in 2021

February 26, 2021 by BG Mahesh Leave a Comment

Google to stop tracking users using Cookies in Chrome

It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM's Projections For Advertising For 2021 GroupM forecast report ‘This Year Next Year … [Read more] about Digital Ad spend in India to grow 28% in 2021

A Self Regulatory Organization Needed For Digital Media in India

November 11, 2020 by BG Mahesh Leave a Comment

Online News in India to be regulated

The number of internet users in India has grown impressively over the years. Today, India has about 750 million internet users, the majority of them are mobile-only internet users. With such a reach, it gives certain sections of society to play mischievous games. The government of India has been concerned about the narrative in news articles, … [Read more] about A Self Regulatory Organization Needed For Digital Media in India

1995-2020: 25 years of internet in India

August 16, 2020 by BG Mahesh Leave a Comment

Browser history

August 15, 1995 is an important day in India. Internet access was made available on that special day by VSNL (now part of Tata Communications). For the past few days, many articles have been published about the 25th anniversary of the internet in India. It is good to see the people behind bringing the internet to end consumers (dialup access) … [Read more] about 1995-2020: 25 years of internet in India

Sahamati turns one!

July 25, 2020 by BG Mahesh Leave a Comment

Rajni using India's digital public infra - Aadhaar, UPI, Account Aggregator

For those who don’t know me, I have approximately 3 decades of experience in digital media. Yes, digital media. Nothing to do with fintech. The closest I have been to fintech is as a user of many applications. After exiting Oneindia in Feb 2019, a company I founded in 2006, I was looking to do something fresh. I had met a few entrepreneurs from … [Read more] about Sahamati turns one!

Self Reliant India, Atma Nirbhar Bharat in innovation & digital space

July 12, 2020 by BG Mahesh Leave a Comment

Account Aggregator data flow. Image Credit Dharmesh

On May 12, 2020, Prime Minister Narendra Modi highlighted the importance of self reliant (Atmanirbhar) India. Many in South India found it difficult to understand the meaning of Atma Nirbhar during the speech, but Twitter came to the rescue. The call for a self reliant/dependent India was overdue. But a lot needs to be done on the ground, both … [Read more] about Self Reliant India, Atma Nirbhar Bharat in innovation & digital space

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