Traffic management during Political Rallies needs to be planned better

Karnataka is going to polls in May 2018. It is election time. The political campaign & the weather are heating up! Most political rallies in Bengaluru are held in Palace Grounds. Political rallies are very important for local leaders as it … [Continue reading]

The pain of going through re-exams in India

Yesterday my colleague was looking stressful. I asked him, "What happened?", he said, "My son told me there will a re-exam for Economics paper". … [Continue reading]

Digital India: Internet users doubles but digital transactions lags

Most reports talk about internet advertising size, the number of internet users in India. But what most internet ventures want is to see is the digital consumer spending, preferably often. Boston Consulting Group & Google's Feb 2018 report throws … [Continue reading]

Digital ad spend in India will grow by 25% in 2018: Pitch Madison Advertising Report

Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. The report talks about the ad spend in the previous and … [Continue reading]

Advertisers demand toxic free content on Facebook and Google

There has been a lot of talk about fake news on the internet. Facebook and Google have been under pressure to suppress fake news. Not an easy task. But now these internet giafnts have a bigger problem - being held accountable to advertisers. … [Continue reading]