India saw the usage of a digital campaign in elections for the first time during General Elections 2014. While to some extent digital marketing was seen before the 2014 elections, in a true sense it was only in 2014 we saw an organized effort in the digital space. … [Read more] about Building a Political Digital Campaign team in India
Every year Economic Times recognizes the best startups in India. The Awards recognize excellence in eight categories Startup of the Year, Woman Ahead, Top Innovator, Bootstrap Champ, Midas Touch (Best Investor), Social Enterprise, Best on Campus and Comeback Kid. … [Read more] about Brand Bengaluru is the winner of ET Startup Awards 2018
During our childhood days buying milk was not as easy as today. We had to exchange empty milk glass bottles with filled ones every morning. Possibly it was more environment-friendly than today's plastic packets. … [Read more] about India’s dairy market size in 2017: $120 Billion
My entire family has been connected to the internet from very early days (from the late 1990s). My mother was always more comfortable with technology than my father. During my days in the US, we use to communicate with family in India thru AOL Chat (remember that sound?). … [Read more] about How senior citizens should reject a LinkedIn invitation
These days the topic of fake news is being discussed a lot in India. Unfortunately, people are believing false news which resulted in the lynching in India (see this & this) … [Read more] about Is Whatsapp doing enough to curtail Fake News in India?