A recent study from Pew throws light on internet penetration and social media usage in developed and developing countries. As expected the growth of social media in developed countries has plateaued. The next wave of growth is going to be from emerging and developing countries. India becomes very important for all internet companies outside India as only Indian has the mass user base they are looking for. When it comes to revenues in the digital space India is yet to catch up with its Western & China counterparts.