According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report, Read more on 72% of total digital budgets will be for mobile advertising…
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.
The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.
Ecommerce ad spend will form the major chunk of digital advertising in India.
Digital ad revenue is on the rise in India, but still a small smart of the entire advertising pie.