Pitch Madison advertising report for India is closely watched by the advertising and publishing industry. Radio and digital ad revenues has been projected to increase in India.
Digital advertisers and users are demanding toxic free content. The eco system is worried about the harm toxic content is causing to the society. Due to scale solving this issue is a challenge. Can blockchain help?
According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report,
Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.
The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.