Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report. India is one of the few large […]
Online Advertising
Mobile’s global share of ad spend is expected to more than double by 2017
The growth of mobile internet user base will push the ad spend across the world according to a report by ZenithOptimedia.
Ecommerce in India to spend half a billion dollars on advertising in 2015
Ecommerce ad spend will form the major chunk of digital advertising in India.
India to witness 37% increase in digital ad revenue in 2015
Digital ad revenue is on the rise in India, but still a small smart of the entire advertising pie.
Online advertising in India to touch $1.6 billion in 2019
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Advertising Spend in 2014 Advertising spends in 2014 grew by 10% (print, TV, online). The ad spend in 2014 (Jan-Dec) was dominated by political parties (Rs 600 crore […]