Digital ad revenue is on the rise in India, but still a small smart of the entire advertising pie.
As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025.
Internet advertising in the US has always been an envy for folks in India. Online advertising in the US clocked an average of $2.83 billion a month for Jan-June 2012! Few highlights from a study by PricewaterhouseCoopers,
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011,
The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.