The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer
Behavioural targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes […]
According to WSJ, the German state-owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when […]
Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls,