Behavioural targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes […]
Online Advertising
Which online ad platform should Indian Postal service buy?
According to WSJ, the German state-owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when […]
Online ad spend: Small percentage of total US political ad spend
Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls, Total ad spend will be $4.2b Online ad spend will be a mere 1%, approx $42m 25% increase in the online advertising budget for campaigns compared to the last major political round in 2008 Online campaigning […]
Online ad revenue to surpass newspapers in U.S. by 2014
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Television remains in first Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014 Newspaper sales are estimated to fall from $24.82 billion in 2009 […]
Political online ads to be made accountable in US
In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet. In the US, Obama brought a new angle to online advertising during the Presidential elections. When it comes to online campaigning, the state of Maryland wants accountability from politicians (on the […]