In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.
Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,
In my previous blog post titled CPC statistics are not a true reflection of performance, I had mentioned that online publishers are held a lot more accountable when it comes to “performance of ads” when compared to print and TV.
These days I see some nice ads on mobile sites. When you click on them you don’t see the mobile version of the advertiser’s site but it is the normal web site. Fail.
The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports.