According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group, Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa allot more than 50 per cent of […]
Online Advertising
Mobile Marketing size in India
Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud, Mainstream advertising in India: Rs 10,000 crore Online advertising: Rs 700 crore Mobile marketing: Rs 70 crore Of the 400+ million mobile users, 30% […]
Online ad spend does help offline sales
In my previous blog post titled CPC statistics are not a true reflection of performance, I had mentioned that online publishers are held a lot more accountable when it comes to “performance of ads” when compared to print and TV. Basically people ask online sites (publishers) – “Because of my advertisement on your site how […]
Mobile advertisers must first invest in mobi sites
These days I see some nice ads on mobile sites. When you click on them you don’t see the mobile version of the advertiser’s site but it is the normal web site. Fail. On a small screen or even on a Blackberry how can you consume a graphic rich site? I believe these advertisers are […]
Indian Advertising during 2009-13 to grow by 11.1%: PwC
The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports. Few highlights, The pace of growth in […]