The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports.
Few days ago Juxt+WebChutney released the Digital Outlook 2009 report. I must thank and congratulate Juxt and Webchutney folks in compiling a lot of data and presenting it in a very professional way. It gives us publishers a lot of insight. Thank you folks!
According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances.
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously […]
It is recession time and you get to read many reports on how to increase your online ad revenues. Most of them have nothing new to say. The recent report from Nielsen Online is very interesting.