Few days ago Juxt+WebChutney released the Digital Outlook 2009 report. I must thank and congratulate Juxt and Webchutney folks in compiling a lot of data and presenting it in a very professional way. It gives us publishers a lot of insight. Thank you folks! I have extracted the parts which I found relevant for my […]
Online Advertising
Indian Ad Market SNUBS recession, grows by 25% in 2008
According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Media Outlet 2008 (US$000s) 2007 (US$000s) % Change TV 2,195,065 1,845,807 19% Newspapers 3,322,955 2,418,702 37% Magazines 411,922 324,771 27% Radio 670,285 648,064 3% Cinema 47,132 42,713 10% […]
Language display ads used during Indian Elections
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously […]
Few ideas on how to leverage online advertising
It is recession time and you get to read many reports on how to increase your online ad revenues. Most of them have nothing new to say. The recent report from Nielsen Online is very interesting. Nielsen recommends a four-point plan featuring more creative online ad format options more concentrated content to fewer targeted audiences […]
US online Ad spend in 2009 to grow by 4.5% over 2008
According to adWeek/eMarketer the online Ad spend in US will grow to $24.5 billion in 2009. Earlier it was projected to reach $25.7 billion. Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines. These spending shifts predate the recession, but the current […]