It is recession time and you get to read many reports on how to increase your online ad revenues. Most of them have nothing new to say. The recent report from Nielsen Online is very interesting.
According to adWeek/eMarketer the online Ad spend in US will grow to $24.5 billion in 2009. Earlier it was projected to reach $25.7 billion. Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines. These spending shifts predate the recession, but the current […]
If online creatives are done in the local langauge you see far higher CTRs. What is stopping you?
According to a report from GroupM, Advertisement in mediums like magazines and cinema will see a steep decline in 2009 In its recent outlook on India the GroupM study says that the overall size of Indian advertising industry is set to touch Rs 24,900 crore in 2009 compared to Rs 22,864 crore in 2008, thereby […]
Interesting points from John R. Burbank, CEO, Nielsen Online about why the brand recall on the web is so poor. Why isn’t there more memorable advertising on the Web? The answer is multifaceted, but the bottom line is simple: While the Web is working fine for search and direct response advertisers (“What’s your credit score?”; […]