If online creatives are done in the local langauge you see far higher CTRs. What is stopping you?
Online Advertising
2009: Internet advertising to grow in India
According to a report from GroupM, Advertisement in mediums like magazines and cinema will see a steep decline in 2009 In its recent outlook on India the GroupM study says that the overall size of Indian advertising industry is set to touch Rs 24,900 crore in 2009 compared to Rs 22,864 crore in 2008, thereby […]
Revisit banner placements for better branding
Interesting points from John R. Burbank, CEO, Nielsen Online about why the brand recall on the web is so poor. Why isn’t there more memorable advertising on the Web? The answer is multifaceted, but the bottom line is simple: While the Web is working fine for search and direct response advertisers (“What’s your credit score?”; […]
Online Ad Spend Forecast 2009 – various projections
With the world economic slowdown every business seems to be hit in some form or the other. Media is no exception. Few interesting reports, US Online ad spending will climb by 8.9% in 2009 (reduced from the earlier projection of 14%), from $23.6 billion to $25.7 billion according to eMarketer. The growth is expected to […]
Radio Obama fever hits Indian politicians
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available. I recommend you read this blog post which talks about how Obama used the net to plan his presidency […]