The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously […]
language online banners
Research by Juxt shows majority of internet users prefer their local language over English.
If online creatives are done in the local langauge you see far higher CTRs. What is stopping you?