Will language support give the steroids for ecom growth in India?

Today’s article in Mint “Data indicates an e-commerce boom” talks about the good growth of ecom in India. The study was conducted by India’s leading market research firm JuxtConsult. Some notable points from the article are,

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Only 13% of existing internet users in India prefer to read in English

Research by Juxt shows majority of internet users prefer their local language over English.