Behavioural targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes […]
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously […]
If online creatives are done in the local langauge you see far higher CTRs. What is stopping you?