Last numbers from TRAI for September 2008, 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA) Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m. India is the ‘fastest’ growing wireless/mobile market and the second largest market after China. Majority of mobile users in India are […]
Online Advertising
Hindu Gods bitten by telecom revolution in India
Hindu god used by a telecom company on a page about malaria. Tasteless
CPC statistics are not a true reflection of performance
Portals globally are losing money on CPC deals
How many ads should we have on a page?
Online publishers always have a question – how many ads do I need to have on a page. If a publisher is not thinking about it, be assured he/she is not a quality conscious publisher. MediaPost has published a nice article about this topic – Do Garage Sales Lose More Money Than They Make? Few […]
Mobile Advertising in India
With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are, With the internet the penetration in India […]