Online publishers always have a question – how many ads do I need to have on a page. If a publisher is not thinking about it, be assured he/she is not a quality conscious publisher.
With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are,
Some tips to check if your online campaign indeed worked
Expectations from sponsors for print and online media is very different. Rather it is very unfair on online portals