Ecommerce in India: 2011 was great, will 2012 be sceptical?

The calendar year 2011 is ending in few days and the report cards for various sectors of internet space are being released. In India we should expect report cards twice a year – calendar year (ending December) and financial year (ending March)!

In today’s Economic Times the unique visitors of major categories of ecommerce portals in India have been published, the source being comscore.

 Nov 2010Nov 2011
Total Audience in India41,16946,390
Consumer Electronics6,3347,122
Comparison Shopping4,6115,775
Computer Hardware5,0795,708
Jewelry/Luxury Goods1,5752,134
Source: comscore

The categories that catch your attention could be – coupons (deal sites – translates to snapdeal) and apparel showing a huge jump and shockingly the books category (which translates to just flipkart for most) has shrunk.

Irrespective of whether you believe numbers, numbers, statistics I would agree the number of people shopping online has increased.

There has been a lot of bashing about valuations of ecommerce companies in India. In today’s Mint there is an article about investors turning skeptical on the ecommerce space (are they skeptical of the space or valuations?).  Highlights from various ecommerce in India related articles,

  • Ecom sites that shutdown permanently or temporarily in 2011:,,,
  • In 2010, there were 18 investments in ecom sites worth $112 million. In 2011 $500m was invested in 67 sites.
  • VCs feel there are more players than what the market can support. But few feel ecom will not experience a bubble.
  • According to IAMAI 17 million shop online (I have read 10 million in other reports)
  • Market share of online shopping: 0.2% of offline in 2011, 1.4% in 2015.
  • Ecom startups offer 5-20% discount to market prices. Works well for a price sensitive society!
  • Flipkart revenues: 2010-11 Rs 50 crore ($10 m), 2011-12 Rs 600 crore ($120 m)
  • Snapdeal revenues: 2010-11 minimal, 2011-12 Rs 150 crore ($30m)
  • 38% of mobile internet users say they have used their phones to shop online. (Hmmm..really?)

Also read,


  1. rohan advani says:

    Nice to read such an article, i myself own an online t-shirt company, and am sure 2012 is gonna be a great year for all of us.:)

  2. 2011 was just the start of what was supposed to come. The market has exploded and there are hundreds of e-commerce companies out there trying to woo the Indian consumers. With the top players getting attention the smaller ones are finding it difficult to sustain and get fresh round of funding. Many have to finally close down because of lack of funding. See: But experts still believe that everything is not all negative. We are just beginning and great things are sure to come in the future.

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