Categories: Internet Portals

What would Indian Millionaires Want From Brokerage Websites?

The stock market is being beaten to death everywhere, they say in India it will tank to 6,000 levels. India has a decent number of Brokerage websites. According to “What Millionaires Want From (US) Brokerage Websites

  • 79% — visit their investment provider’s Web site at least a few times a year and 83% of those do so every month.
  • Their most common online activity is checking balances and positions (cited by 63%), followed by stock research (35%). Almost a third (29%) actually place trades at these web sites.
  • This group ranked highest the features they already use — account balances and transaction history, portfolio tracking and online trading.
  • The Forrester research found that the higher an investor rates the quality of a firm’s online features, the more money he keeps with that firm.
  • These satisfied online customers are also 37% more likely to consider the firm for additional purchases.

It is not clear if these people were Millionaires before the meltdown or they still are millionaires after the meltdown (which means they are really rich!)

But wouldn’t non-millionaires (US, India or anywhere) also have almost the same kind of usage pattern and wishlist? I would think so. At least it matches with my behaviorial pattern.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

Recent Posts

How DIGIPIN Can Gain Mass Adoption in India

In India, addresses have always been quirky — full of old door numbers, floating landmarks,…

1 month ago

September 2 observed as Account Aggregator Foundation Day

The RBI announced the AA Master Directions on 2nd September 2016, and under the leadership of Shri…

2 months ago

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

2 years ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

2 years ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

3 years ago

How India can solve the Challenges in Digital Advertising starting in 2023

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

3 years ago