Not just the pandemic, the stock markets too have caused a lot of stress to investors in India. People have lost their jobs or had to agree for a salary cut. I have come across millennials who are unable to manage their finances in during this crisis.
India has a few Personal Finance Management (PFM) apps but they all show you reports, but they don’t give you ‘actionable reports‘.
Most of us believe we are in control of our finances, we know how much liabilities we have. Sadly, the truth is otherwise.
PFM apps are not popular in India, rather unheard. The pandemic is a wake-up call for each and every one of us. The lockdown imposed due to COVID-19 is a new and unforgettable experience for corporates and individuals. Never before has the entire country, or even the world lived thru so much financial uncertainty.
I met a few who are finding it difficult to take decisions on their finances. People who were earning well but not managing their finances are feeling lost within a few weeks of the lockdown. This is a bad situation.
A good PFM app would help you with the following,
India has a few PFM apps and Robo-advisors but the data gathering is a challenge for these apps. There is too much friction for these apps in acquiring your financial data.
COVID19 will be speeding up digitization in India. I do hope all such apps will start using the Account Aggregator Framework to acquire your data.
Account Aggregator (AA) is the construct/framework that addresses the above pain points and provides a digital platform for easy sharing and consumption of data from various entities with user consent.
Two of my bank accounts are no longer getting updated in the PFM app I use because the banks have updated the design of their website. The app is unable to scrape data from my bank account. Account aggregator ecosystem solves this problem.
With account aggregators, users don’t have to share their login credentials, give access to your Inbox to extract bank statements or manually upload PDF documents.
These difficult days are not ending anytime soon. It is very important to use good digital tools to manage your finances. Even if you have a financial planner/wealth manager, you need to have an “independent platform” to advise you on your investments.
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