In general I feel we don’t have easy access to useful data in India yet, especially for the internet segment. But we have come a long way though. Medianama, IMRB, BusinessWorld books have been doing an exception job in releasing research reports.
The latest report from IMRB “Digital Divide to Digital Dividend” has an interesting summary of broadband usage at homes & enterprises in India.
Total Households
~ 229 mTotal Population
~ 1140 mTotal Enterprises
~ 7.4 m
Desktops and Notebooks
~ 7.8 m (3%)Wireless Devices
~ 404 m (38%)With Devices
~ 3 m (41%)
With Internet
~ 4.8 m (2%)3G-capable handset
51 m (5%)With Internet
2.1 m (28%)
With Broadband
~ 1.9m (1%)Mobile Broadband
~ Almost nilWith Broadband
1.3 m (18%)
% has been worked on basis of total households/enterprises.
Devices refers to desktop/laptop.
We live in a world awash with digital transformation, and yet filled with painful and…
It is a well-known fact that branding plays a significant role in the success of…
Lately I have been coming across the frustrations faced in the visa application process. Earlier,…
India has the second-largest online population. The rapid Internet access and mobile proliferation is the…
The digital media landscape has changed tremendously over the last decade. Social media has amplified…
It is not surprising to see advertising will grow in the year 2021. It does…