Categories: Ecommerce

Flipkart + Letsbuy: Ecommerce consolidation starts in India

Today Medianama broke the news of Flipkart acquiring Letsbuy. I must say it was good investigative journalism displayed by Medianama, such news is not easy to find. It is always interesting to read the comments, so far the news has received positive response.

Medianama rightly points out that ecommerce consolidation has started but I must add that in the case of Flipkart+Letsbuy we “must view” it as a very positive development. Flipkart is buying a good asset, they are buying a property that has a good market share in the electronics space.

Few basic stats of Flipkart: 4,500 employees, ships close to 30,000 items per day (20 products per minute), daily sales of $0.5m (Rs 2 crore), 60% of Flipkart’s orders are cash or card on delivery.

Letsbuy has about 350 employees. For Letsbuy I would think it is a good exit considering it is less than 36 months old venture and ecom valuations in India are under pressure.

Regarding ecom valuations may be finally they are coming to more realistic levels which is good for their own industry and for the entire Indian internet industry as a whole.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

Recent Posts

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

1 month ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

8 months ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

11 months ago

How India can solve the Challenges in Digital Advertising starting in 2023

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

1 year ago

Digital Media needs an Online Dispute Resolution system

The digital media landscape has changed tremendously over the last decade. Social media has amplified…

2 years ago

Digital Ad spend in India to grow 28% in 2021

It is not surprising to see advertising will grow in the year 2021. It does…

3 years ago