The TV fraternity in India sees a huge opportunity in regional languages. They agree it is the future. While explicitly the names of the languages haven’t been mentioned I am assuming the non-Hindi space in the language pie is mainly occupied by the four South Indian languages – Kannada, Malayalam, Tamil & Telugu. Other than these I think Marathi, Gujarati and Bengali are big.
The points that came out of the discussion panel were,
Usually we hear about Hindi media expanding to South, today we heard about Raj TV getting into Hindi (Hyd based ETV too is big in the North).
What can the internet fraternity learn from this experience? I believe there is a huge opportunity in the Indian language space. We at Oneindia.in have been doing that for a while now and are having the same observations as the TV medium – the growth will be & is being seen from non-English.
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As the Hindi space gets more and more crowded it's only natural to start looking at other languages. I can see how this can turn into a big opportunity for some companies. Just like Spanish TV in the USA, I'm sure advertisers would love to be able to reach the local markets with the local language.