Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights,
To begin with everyone needs to respect the fact that online space is a different medium from print. Each medium should have its own realistic expectations. Print & TV medium is accustomed to huge revenues, so they will always find internet to be ‘minuscule’ which translates to ‘let us look into it later’ or even ‘let us just ignore the net’.
Print houses in India don’t pay enough attention to online. One needs to wonder why The Hindu has been in beta forever?
Finally, each medium needs to respect the other medium. The size of online business is much smaller than print and TV medium but that doesn’t mean the online space needs to be written off. We online publishers surely respect the print/TV medium. High time they respect the pure play online publishers/portals.
We live in a world awash with digital transformation, and yet filled with painful and…
It is a well-known fact that branding plays a significant role in the success of…
Lately I have been coming across the frustrations faced in the visa application process. Earlier,…
India has the second-largest online population. The rapid Internet access and mobile proliferation is the…
The digital media landscape has changed tremendously over the last decade. Social media has amplified…
It is not surprising to see advertising will grow in the year 2021. It does…
View Comments
Mahesh,
I buy everything here except the line
One needs to wonder why The Hindu has been in beta forever?
Afaik, The Hindu was the first Indian newspaper to go online. I am talking about the days when they were hosted on IndiaServer.com
The current beta stint started recently(Aug 15,2009).So, picking on that seems very trivial to me. It is not *forever*. Been just over 6 months.
Since you have said that online and offline spaces are different,we have to accept the fact that like any online offering, TH's new version also goes through a beta (testing) stage.
-Nikhil
Nikhil - running beta is perfectly fine and legitimate. I have never said it is wrong. But running it in beta since August 15, 2009 is a long period
Mahesh- Okay. :)
May be too long a beta-time for a newspaper.