BG Mahesh | Mahesh | mahesh.com

Will online only private fashion labels ecommerce succeed in India?

Last Friday Mint carried an article “Private fashion labels flood the Net” (article no longer available on livemint.com). Ecommerce players in India have been continuously experimenting (or innovating) to crack the puzzle. For e.g. Myntra was into corporate sales are now  in retail, exclusively.in (which was for NRIs only) is now concentrating on their private label Sher Singh (for domestic market only). Deal sites are slowly converting to normal ecommerce sites.

Few points from the article,

There was an interesting line in the article – 50% of Myntra’s business comes from the top 10 cities. But the remaining 50% comes from outside these cities (am I missing something?).

Apparel is a difficult item to buy online because we like to try it on but things change. And once things change these sites will rock. So far I have never bought from these sites, I will try them out.