According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only shrink.
An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million but who will be contributing to this … [Continue reading]
The new magic number in the Indian internet world these days is "500 million" - the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, … [Continue reading]
With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per … [Continue reading]
According to a report by advertising giant GroupM, Ad spend in India will touch Rs 49,000 crore / $8.1 billion (12.6% growth over 2014). India will see a 37% increase in digital ad revenue in 2015. Digital media has been growing at an average rate … [Continue reading]