Finally digital advertising in India will cross a billion dollars. The latest report from GroupM titled “This Year Next Year” for 2016 goes in depth on ad spend in India. After reading many articles which covered this report it appears mobile advertising data is not seen in this report.
Greynium / Oneindia.com completed 10 years of operations today (Jan 1, 2016). When we started the portal I had not thought about this milestone at all, we were so caught up firefighting many issues which a typical startup would face in its initial … [Continue reading]
The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India … [Continue reading]
Few basic stats of the internet space in India, 320 million internet user base (~25% internet penetration) Demography: 16- 25 years (37%), 26-35 years (38%), 36-45 (16%), Others (9%, which includes me!) Urban internet base 62%, rural internet … [Continue reading]
By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report "Advertising Expenditure Forecasts - June 2015" from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of … [Continue reading]