PM Narendra Modi in Silicon Valley stresses the importance of Indian language content

Few basic stats of the internet space in India,

  • 320 million internet user base (~25% internet penetration)
  • Demography: 16- 25 years (37%), 26-35 years (38%), 36-45 (16%), Others (9%, which includes me!)
  • Urban internet base 62%, rural internet base 38%
  • Total mobile internet is over 250 million – 121 million 3G mobile users, 2G still bigger than 3G in India.
  • Urban mobile internet users 75%, rural at 25%. Growing at 55% year-on-year.
  • Smartphone penetration in India: 10% against the global penetration at 25%.
  • 88% of India’s population is non-English speaking.
  • Local language internet user base 127 million, growing 47% year-on-year.

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Mobile’s global share of ad spend is expected to more than double by 2017

By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report "Advertising Expenditure Forecasts - June 2015" from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of … [Continue reading]

Mukesh Ambani’s Reliance Jio sets the date for India’s internet inflection point

In 2010 Mukesh Ambani’s Reliance Industries (RIL) had promised India a wireless broadband revolution. India expected to see the launch of 4G by 2012 but as expected all such big projects do get delayed. India expected to see its internet inflection … [Continue reading]

Tablet shipments in India fell in 2014

According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only … [Continue reading]

Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million  but who will be contributing to this … [Continue reading]