Tablet shipments in India fell in 2014

According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only shrink.

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Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 millionĀ  but who will be contributing to this … [Continue reading]

By 2018 more than 50% of digital ad spend in India will go to mobile

The new magic number in the Indian internet world these days is "500 million" - the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, … [Continue reading]

India’s food market size – $14 billion

With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per … [Continue reading]

India to witness 37% increase in digital ad revenue in 2015

According to a report by advertising giant GroupM, Ad spend in India will touch Rs 49,000 crore / $8.1 billion (12.6% growth over 2014). India will see a 37% increase in digital ad revenue in 2015. Digital media has been growing at an average rate … [Continue reading]