Mobile’s global share of ad spend is expected to more than double by 2017

By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report “Advertising Expenditure Forecasts – June 2015” from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global adspend by 2017. The good news is that internet ad spend would overtake traditional TV (just TV sets, doesn’t include TV watched online).

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Mukesh Ambani’s Reliance Jio sets the date for India’s internet inflection point

In 2010 Mukesh Ambani’s Reliance Industries (RIL) had promised India a wireless broadband revolution. India expected to see the launch of 4G by 2012 but as expected all such big projects do get delayed. India expected to see its internet inflection … [Continue reading]

Tablet shipments in India fell in 2014

According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only … [Continue reading]

Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million  but who will be contributing to this … [Continue reading]

By 2018 more than 50% of digital ad spend in India will go to mobile

The new magic number in the Indian internet world these days is "500 million" - the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, … [Continue reading]