The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today. While Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users.
Few basic stats of the internet space in India, 320 million internet user base (~25% internet penetration) Demography: 16- 25 years (37%), 26-35 years (38%), 36-45 (16%), Others (9%, which includes me!) Urban internet base 62%, rural internet … [Continue reading]
By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report "Advertising Expenditure Forecasts - June 2015" from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of … [Continue reading]
In 2010 Mukesh Ambani’s Reliance Industries (RIL) had promised India a wireless broadband revolution. India expected to see the launch of 4G by 2012 but as expected all such big projects do get delayed. India expected to see its internet inflection … [Continue reading]
According to CyberMedia Research (CMR), 1.02 million tablets were imported for March quarter in 2015 (Q1 2014), lower than 1.2 million in December quarter in 2014 (Q4 2014). The reports says tablet shipments will not grow in India, it will only … [Continue reading]