BG Mahesh | Mahesh | mahesh.com

9 of the 10 new internet users today are Indian language users: Google

Google and KPMG India released a comprehensive report “Indian Languages – Defining India’s Internet” in April 2017. The report has a lot of useful details which were not known to most of us. Mint had recently carried a summary from the report.

While these numbers are impressive we need to see a similar growth in revenues from Indic digital space. It has improved over the last decade but we still see brands prefer to advertise in English. This is purely because of their lack of understanding of the power of Indic.

Huge Percentage of Language Speakers Consume Language Content

Indian language users literates who prefer their primary language over English to read, write and converse with each other.

Indian Languages in 2016 (in millions)Primary language speakerIndian lang users%age of literates
Hindi52125449%
Bengali1015352%
Telugu914044%
Marathi896472%
Tamil754053%
Gujarati563257%
Kannada463270%
Malayalam402255%