BG Mahesh | Mahesh | mahesh.com

Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million  but who will be contributing to this spend – ecommerce players in India.

Few highlights from the article ($1 = INR 62),

Ecommerce players incurred a loss of Rs 1,000 crore ($161 million) in 2014.

Ecommerce Ad Spend in 2014

Ecomm Player Spend in INR CroreSpend in USD million
Flipkart17027.4
Snapdeal18029
Amazon India15024.2
Olx.in14022.6