Can the government push languages on the net? No!

India’s premier industry body Confederation of Indian Industries (CII) has submitted their recommendations to the Telecom Minister. More about this can be read on Medianama. I was surprised to see a note about languages,

CII has suggested that the government ensure digitisation of music, video and film industry content in different Indian languages so there are more options of entertainment over the Internet. So when there is connectivity, a larger section of people are able to access entertainment.

Medianama has already given its feedback. I agree with most of it.

Not sure why everyone says there is a ‘dearth/shortage’ of Indian language content. Yes, the number of English pages are a lot more than language but I believe the real issue is broadband penetration.

We need affordable and good broadband connectivity across the country. That is the real challenge today. Why is CII asking the govt to work on language content being made available? I don’t think it is the govt’s job to be publishing content, nor can they force publishers to push more language content on the net. We want the govt to work on the penetration and leave the rest to publishers.

The press release talks about the broadband vision for India (for the year 2014),

  • India to have 214 million broadband connections
  • From the current 50-60m users, India to have 695 million users: Urban (386 million), Rural (309 million)
  • At least 50% of the broadband connections will be 2 Mbps (cool!)
  • All of urban India and 0.6 million villages to have fibre to the kerb (FTTK) – basically optical fibre

India is expected to have a billion wireless (mobile) users by 2014. It is encouraging to see the size of rural broadband user base. I usually divide the broadband user base to Tier-I and Tier-II cities. I am not too sure how it is in Tier-III cities.

If the government can do something to achieve these numbers then we internet portals have a lot to cheer about. Indian languages will be in a lot of demand in coming years. Jai Ho!

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

View Comments

Recent Posts

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

2 years ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

2 years ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

2 years ago

<strong>How India can solve the Challenges in Digital Advertising starting in 2023</strong>

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

3 years ago

Digital Media needs an Online Dispute Resolution system

The digital media landscape has changed tremendously over the last decade. Social media has amplified…

4 years ago

Digital Ad spend in India to grow 28% in 2021

It is not surprising to see advertising will grow in the year 2021. It does…

5 years ago