In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.
In the US, Obama brought a new angle to online advertising during the Presidential elections. When it comes to online campaigning, the state of Maryland wants accountability from politicians (on the lines of Florida),
How is it in India? We need to bring accountability to all forms of political advertisement in India. We read every time about “Rs 2 per kg of rice”, “Free sarees”, “Eradication of poverty (or is it eradication of the poor?)” – as we all know none of this is ever fulfilled simply because they were never meant to be true.
Recently Bihar saw an advertisement from BJP which embarrassed the current Chief Minister Nitish Kumar. Nobody knows who paid for that advertisement. I guess we need to first bring accountability on the spending on these campaigns in India, next we will worry about what they really said in the campaign.
We live in a world awash with digital transformation, and yet filled with painful and…
It is a well-known fact that branding plays a significant role in the success of…
Lately I have been coming across the frustrations faced in the visa application process. Earlier,…
India has the second-largest online population. The rapid Internet access and mobile proliferation is the…
The digital media landscape has changed tremendously over the last decade. Social media has amplified…
It is not surprising to see advertising will grow in the year 2021. It does…