Categories: Internet

Readership of local languages on the net is on the rise

It was good to read about the rise in the interest of Indian languages on the internet,

“The above dichotomy of 59% preferring local language and only 12% visiting the sites and a sharp drop of 30% (42% visiting local language site last years to 12% this year) internet users no more visiting local language website itself explains a demand supply gap. Possibly lack of local language content and applications for preferred internet activities coupled with lack of awareness of local language websites is the culprit.” (The original article on alootechie.net is no longer available)

The observation made in the last part of the para is interesting. People are not aware of the local language portals. I am sure the trend will change.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

View Comments

Recent Posts

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

1 year ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

2 years ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

2 years ago

<strong>How India can solve the Challenges in Digital Advertising starting in 2023</strong>

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

2 years ago

Digital Media needs an Online Dispute Resolution system

The digital media landscape has changed tremendously over the last decade. Social media has amplified…

4 years ago

Digital Ad spend in India to grow 28% in 2021

It is not surprising to see advertising will grow in the year 2021. It does…

4 years ago