BG Mahesh | Mahesh |

43% of the non-users of the Internet in India are willing to go online if content is provided in local language

Every year IAMAI does a great job in releasing a report on Local Language (Indic) usage in India. Few highlights from “Local Language Report 2013” are listed below,

There is sufficient content in Indic to keep users engaged. Just take a quick look at Oneindia‘s verticals which are in multiple languages – Lifestyle, Automobile, Technology, Travel. The reason many don’t know about the language sites is because search engines are yet to do a better job in giving Indic sites more exposure. Over the years Indic algorithms have improved on Google but we want further improvements!