Mobile Marketing size in India

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,

• Mainstream advertising in India: Rs 10,000 crore
• Online advertising: Rs 700 crore
• Mobile marketing: Rs 70 crore
• Of the 400+ million mobile users, 30% of have data enabled mobile users
• About 10% of the mobile user base actually use data services (mobile internet). So most of the mobile users are still not reachable

Update: By 2018 more than 50% of digital ad spend in India will go to mobile