Categories: MobileOnline Advertising

Mobile Marketing size in India

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,

Mainstream advertising in India: Rs 10,000 crore
Online advertising: Rs 700 crore
Mobile marketing: Rs 70 crore
Of the 400+ million mobile users, 30% of have data enabled mobile users
About 10% of the mobile user base actually use data services (mobile internet). So most of the mobile users are still not reachable

Update: By 2018 more than 50% of digital ad spend in India will go to mobile

Forecast 2010: Digital ad spend in India

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends --including display, search, mobile and social marketing -- in India…

October 5, 2010

In "Online Advertising"

Mobile advertising spend in India: $35.4 million for 2011

Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile. The article "Why Mobile Ads…

April 13, 2012

In "Mobile"

How big is the mobile marketing opportunity from WAP sites in India?

Last numbers from TRAI for September 2008, 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA) Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m. India is the 'fastest' growing wireless/mobile market and the second largest market after China. Majority of…

October 25, 2008

In "Mobile"

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.