Categories: Mobile

Nokia lost on smart phones, but a leader in mobile ads

According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010),

Nokia has around 40 percent of the smartphone market with its Symbian operating software (now lead by BlackBerry & iPhone)
48 percent of all its display ad impressions were carried on Nokia phones (on InMobi network)
Android’s market share is 17%, InMobi carried 3% of ads on Android phones
In terms of advert impressions, Nokia had almost 10 billion ad impressions in July. Apple had 1.6 billion impressions while Android had over 711 million

On Indian mobi portals I still feel there is a lot of scope for improvement when it comes to mobi ads. On our mobi portal, Oneindia.mobi, most of the time I see ads from outside India (not very relevant for our readers) or the ads are linked to the normal website of the advertiser (not mobile friendly).

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.