Oneindia.in launches Indian language SMS alerts

The Indian mobile user base is growing at a very impressive rate.

Few basics,

All latest Handsets “manufactured for” India have atleast 2 local languages enabled
Number of wireless subscribers has reached 217.14 million (Oct 2007)
Number of wireless subscribers being added every month is around 8 million
Opportunities in the Tier II cities are huge
Mobile VAS services estimated to touch USD 926 mn at the end of 2007 (SMS, Ringtones/CRBT, Voice VAS will continue to be the highest revenue generating services – TRAI)

Opportunities,

India’s literacy rate has been increasing – from 52.3 per cent (1991 Census) to over 65.4 per cent (2001) – an addition of 182 million literate Indian citizens.
By the end of 2010, the mobile tele density is estimated to be almost 44% with 497 mn subscribers
Operators such as Airtel are planning to expand coverage in Tier II towns, the trend of new subscribers additions will continue

This week Oneindia.in launched SMS alerts [we no longer offer this service] in Indian languages – Hindi, Kannada, Tamil, Telugu & Malayalam. The service is available for residents of India only. To begin with SMS alerts are being sent in two categories News and Movies. For Tamil we have included a very popular category “Kural”.

Do try it out and would love to hear back from you folks.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.