launches Indian language SMS alerts

The Indian mobile user base is growing at a very impressive rate.

Few basics,

  • All latest Handsets “manufactured for” India have atleast 2 local languages enabled
  • Number of wireless subscribers has reached 217.14 million (Oct 2007)
  • Number of wireless subscribers being added every month is around 8 million
  • Opportunities in the Tier II cities are huge
  • Mobile VAS services estimated to touch USD 926 mn at the end of 2007 (SMS, Ringtones/CRBT, Voice VAS will continue to be the highest revenue generating services – TRAI)


  • India’s literacy rate has been increasing – from 52.3 per cent (1991 Census) to over 65.4 per cent (2001) – an addition of 182 million literate Indian citizens.
  • By the end of 2010, the mobile tele density is estimated to be almost 44% with 497 mn subscribers
  • Operators such as Airtel are planning to expand coverage in Tier II towns, the trend of new subscribers additions will continue

This week launched SMS alerts [we no longer offer this service]  in Indian languages – Hindi, Kannada, Tamil, Telugu & Malayalam. The service is available for residents of India only. To begin with SMS alerts are being sent in two categories News and Movies. For Tamil we have included a very popular category “Kural”.

Do try it out and would love to hear back from you folks.

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