Categories: Mobile

Urban kids under 18 in India spend 40 minutes a day on mobile internet

: A 2 year old using iPad comfortably

The news about mobile penetration in India is not new. India is witnessing an increase in mobile internet usage, in fact we at Oneindia see a substantial growth in our mobile traffic. The recent report by Ericsson focuses on mobile internet usage by children in urban India. Few highlights,

69 million children under the age of 18 residing in urban cities.
Of these 69 million a whopping 30 million have a mobile handset.
Of these 30 million handset owners 11 million share it with one of their family members, while 28 million have no access to it.
Generation Z: Born between the years 1994 and 2004 (8-18 year old).
Generation Z will soon spend more time on mobile than TV.
45% of Generation Z population are in Delhi, Bangalore and Mumbai.
Kids are getting guidance on usage of these gadgets from their parents who are very comfortable with these gadgets.

iPad has been a blessing for senior citizens too. Indian mobile app developers may want to look into the huge opportunity of developing apps for children and senior citizens in India.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.