Categories: Online Advertising

Indian Advertising during 2009-13 to grow by 11.1%: PwC

The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports.

Few highlights,

The pace of growth in Indian Entertainment & Media industry in 2008 slowed to 10.3% in 2008 as compared to 16.7% in 2007,
Advertising spending slowed to 11.3% in 2008 as compared to 20.7% in 2007
Total growth in E&M industry in 2009 is projected to be 8.3% and will return to double digit growth in 2010
Overall spending expected to increase from the present size of Rs. 216 billion in 2008, to Rs. 366 billion in 2013 (a cumulative growth of 11.1% on an overall basis).
Print media: The industry is projected to grow by 5.6% over the period 2009-13, reaching to Rs.213 billion in 2013 from the present Rs. 162 billion in 2008.
Radio advertising: The industry is projected to grow at a CAGR of 18% over 2009-13, reaching Rs. 19 billion in 2013 from the present Rs. 8.3 billion in 2008; more than double its present size.In terms of share of ad pie, it is projected that the radio advertising industry will be able to increase its share from 3.8% to 5.2% in the next five years.
Internet advertising: Its share of total advertising spend will increase to 5.5% in 2013 from 2.3% in 2008.Given the trends of increased internet usage, internet advertising is projected to grow by 32% over the next five years and reach an estimated Rs. 20 billion in 2013 from the present Rs. 5 billion in 2008.

Not sure where this Rs 5 billion figure for internet advertising (2008) came from. Sounds very high to me.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

Next Hacker seems to have brought Twitter down »

Previous « India needs a Minister For Internet

View Comments

sunil says:

September 7, 2009 at 3:41 pm

thank you very much thisis really a great help for me and i guess for everybody whowants to know something about this industry