Categories: MediaOnline Advertising

Online ad revenue to surpass newspapers in U.S. by 2014

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Television remains in first
Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014
Newspaper sales are estimated to fall from $24.82 billion in 2009 to $22.3 million in 2014.
In 2005, the broadband penetration in U.S. households was at 34%. An estimated 64% of households now have a broadband connection. The federal govt has allocated a stimulus of $7.2 billion to increase the broadband penetration.
Mobile advertising in North America is predicted to quadruple from $414 million in 2009 to $1.6 billion in 2014

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BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.