Categories: Online Advertising

Online ad spend: Small percentage of total US political ad spend

Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls,

Total ad spend will be $4.2b
Online ad spend will be a mere 1%, approx $42m
25% increase in the online advertising budget for campaigns compared to the last major political round in 2008
Online campaigning has matured beyond webpage placeholders and email blasts
For gubernatorial (governor) elections candidates spent about $100,000 on search ads
Facebook is very much part of the online ad campaign. Budget depends upon the size of the population of the state
The killer medium is still ’email blast’

Indian politicians could use the tips given in the article for a carrying a successful online campaign,

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BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.