BG Mahesh | Mahesh | mahesh.com

India’s food market size – $14 billion

With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per annum in India.

Some interesting stats related from today’s Economic Times (February 15, 2015),

Home delivery or takeaway orders placed online by country

Food Ordering Pattern on JustEat in India

  1. 80% of the Indian food industry is for Indian cuisine. 20% is for international cuisine like pizza, burgers, sandwiches etc.
  2. 60% of dishes ordered on Justeat are vegetarian.
  3. In Tier 1 cities consumer on an average orders food once a week. The average ticket size is Rs.350-400.
  4. 90% of orders on Justeat are paid online.

Top Players in Online Food Market

Food players mentioned in the article,

I came across NutriTown today, a Bangalore based online food store that delivers food endorsed by nutritionists.

Acquisitions in Online Food Market

Recently it was heartening to read about the acquisition of JustEat, they operated out of Oneindia office during their early days. Always happy to see when people you know get an exit.

Also see,