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India to witness 37% increase in digital ad revenue in 2015

According to a report by advertising giant GroupM, Ad spend in India will touch Rs 49,000 crore / $8.1 billion (12.6% growth over 2014).

India will see a 37% increase in digital ad revenue in 2015. Digital media has been growing at an average rate of 35% over the last 2 years (2013, 2014).

India has 279 million users in the digital space. Few brands have allocated a substantial chunk of their advertising budget to digital media. Digital advertising has seen a healthy growth in India, thanks to the well funded ecommerce companies in India.

While the mobile user base has grown in India we are yet to see the mobile ad revenues increasing in the same proportion.

Video and social media will get bigger in 2015, both in terms of time spent and number of users.

Media 2014 (in Rs crore) 2015 (in Rs crore) % Change
Television 19,350 22,446 16%
Print 16,108 16,872 5%
Radio 1,808 2,007 11%
Out Of Home 2,483 2,582 4%
Cinema 340 408 20%
Digital 3,402 4,661 37%
Total 43,491 48,976 12.6%

A report by FICCI-KPMG says the spend on print advertising was more than TV. This contradicts the table shown earlier in this blog post.

Year Print (In Rs Cr) TV (in Rs Cr) Digital Advertising (in Rs Cror)        
2008 10,800 8,200 600
2009 11,040 8,800 800
2010 12,600 10,300 1,000
2011 13,940 1,1600 1,540
2012 14,960 12,480 2,170
2013 16,260 13,590 3,010
2014* 17,900 15,200 4,120
2015* 19,900 17,200 5,510
2016* 22,200 19,500 6,970
2017* 24,800 22,100 8,810
2018* 27,500 25,300 10,220