With the daily life of working couples getting very hectic, we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 billion. The QSRs are growing at 20% per annum in India.
Some interesting stats related from today’s Economic Times (February 15, 2015),
India’s food market is pegged at $14 billion, a negligible portion is online
Below 10% of India’s food industry is organized
52% of restaurants don’t offer home delivery in India
The average food delivery time in India today is 50 minutes
30% of all restaurants shut in the first year of operation (it costs Rs 25-30 lakhs per month to operate a fine dining restaurant in urban India)
60+ online food companies founded in 2014 alone
India has 15 online-only restaurants
Well funded Zomato has not stopped 18 restaurant discovery startups to plunge into this space (source Traxn)
Orders from mobile apps constitute a healthy share of the total orders (as high as 50% for Zomato)
Home delivery or takeaway orders placed online by country
Denmark: 40%
US: Over 25%
India: Well below 10%
Food Ordering Pattern on JustEat in India
80% of the Indian food industry is for Indian cuisine. 20% is for international cuisine like pizza, burgers, sandwiches etc.
60% of dishes ordered on Justeat are vegetarian.
In Tier 1 cities consumer on an average orders food once a week. The average ticket size is Rs.350-400.
I came across NutriTown today, a Bangalore-based online food store that delivers food endorsed by nutritionists.
Acquisitions in the Online Food Market
Recently it was heartening to read about the acquisition of JustEat, they operated out of Oneindia office during their early days. Always happy to see when people you know get an exit.
Today's post on GetElastic "The State of Ecommerce in India" talks about the ecommerce potential in India. The infographic is very interesting in that post. It compares the ecommerce market size in US & India. The graphic starts of by questioning the statement 'India's ecommerce is BOOMING'. Main points are,…
Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.