Oneindia is India’s second most popular Local News Destination amongst NRIs: Comscore

The latest comscore press release “India’s Local News Destinations See Visitors from Outside of the Country Account for a Significant Share of their Global Audience” talks about the traffic the popular Indian sites are getting from outside India (safe to assume most of the users from outside India are NRIs). We at Oneindia.in are excited to see being ranked highly but competition is tight. We are happy to see where we are but not satisfied completely. We have a lot more potential which we are in the process of exploiting.

Selected Newspaper Sites in India by Total Unique Visitors (000) September 2011 Total India – Visitors Age 15+ Home/Work Locations* Source: comScore Media Metrix
Total Unique Visitors in India (000) Total Unique Visitors Worldwide (000) % of Global Unique Visitors in India % of Global Unique Visitors Outside India
The Times of India 7,871 12,336 63.8% 36.2%
Oneindia 4,449 6,501 68.4% 31.6%
HT Media Ltd 4,393 6,109 71.9% 28.1%
India.com Sites 3,786 4,737 79.9% 20.1%
NDTV 3,558 5,756 61.8% 38.2%
The Economic Times 3,169 4,340 73.0% 27.0%
IBN Live 2,355 3,562 66.1% 33.9%
The Indian Express Group 2,022 2,961 68.3% 31.7%
The Hindu Group 1,885 2,850 66.1% 33.9%
Bhaskar.com 1,672 2,105 79.4% 20.6%
Navbharat Times 938 1,081 86.7% 13.3%
Dnaindia.com 743 1,129 65.9% 34.1%
Mid-day.com 450 821 54.8% 45.2%
Maharashtra Times 395 446 88.6% 11.4%
Financialexpress.com 384 460 83.4% 16.6%
Dinakaran.com 297 417 71.2% 28.8%
Deccanchronicle.com 293 583 50.2% 49.8%
Deccanherald.com 286 461 62.0% 38.0%

*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs If you observe the table closely you will infer that Oneindia.in is the only property that is not backed by a media house. Every other property is backed by a big, mega rich media house. I look forward to the increase in usage of Indian languages on the internet which will help Oneindia.in in a big way. Numbers will remain as numbers. We want more satisfied users. Thanks to our users & in-house team for having Oneindia.in ranked so well.

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

View Comments

  • Congratulations to Oneindia on reaching this milestone. The regional language portals for many years has been the foundation for success. It should be noted that TOI is unique as a single newspaper website and Oneindia has multiple websites/portals.
    In Portal standings, Rediff.com and Sify have been there for many years and still offer stiff competition. My only hope is that Indian websites keep up with excellence while not compromising in quality(think CNN.com), the TV9 channel tabloid sort of way :)
    Wish you the best.

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