Categories: Internet Portals

Travel sites getting more popular in India

According to the latest press release from comScore “Visitation to Travel Sites in India Surges 50 Percent in Past Year“,

Top Travel Brands Witness Double and Triple-Digit Growth as Consumers Take to the Web in Search of Deals
Traffic to the Travel category grew to more than 14 million visitors in April, an increase of 50 percent from the previous year
Indians are searching for travel deals and accommodations
Internet users averaged 38.4 minutes per visitor on Travel sites during April and consumed 58 pages of content while visiting the category an average of 4 times throughout the month.
India ranked second among all countries, behind only the United Kingdom, in terms of the average time spent per visitor in the category.
Travel sites now attract more than one-third of India’s total Internet population (so comScore is assuming about 42-45m internet users in India)
Consumers are taking the time to diligently compare prices prior to completing their transactions

Most Visited Travel Sites by Unique Visitors April 2010 vs. April 2009 Total India Age 15+ – Home/Work Location* Source: comScore Media Metrix
	Total Unique Visitors (000)
	Apr-2009	Apr-2010	% Change
Total Internet : Total Audience	33,753	38,399	14
Travel	9,398	14,062	50
Indian Railways	5,303	7,749	46
MakeMyTrip	1,710	2,377	39
Yatra Online	1,211	1,933	60
Expedia Inc	962	1,640	70
ClearTrip.com	689	1,194	73
TravelAdNetwork	569	872	53
Travelocity	347	812	134
IndiaRailInfo.com	147	647	340
Jet Airways	468	585	25
eRail.in	178	464	160

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Engagement at Most Visited Travel Sites by Unique Visitors April 2010 Total India Age 15+ – Home/Work Location* Source: comScore Media Metrix
	Average Minutes per Visitor	Average Pages per Visitor	Average Visits per Visitor
Total Internet : Total Audience	736.7	1,132	29.7
Travel Category	38.4	58	4.4
Indian Railways	33.1	50	3.8
MakeMyTrip	13.4	20	2.1
Yatra Online	9.3	13	1.9
Expedia Inc	4.2	7	1.6
ClearTrip.com	10.8	17	2.0
TravelAdNetwork	6.5	12	1.7
Travelocity	5.0	9	1.6
IndiaRailInfo.com	34.2	66	2.0
Jet Airways	13.8	19	2.0
eRail.in	27.5	38	3.7

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.