Travel sites getting more popular in India

According to the latest press release from comScore “Visitation to Travel Sites in India Surges 50 Percent in Past Year“,

• Top Travel Brands Witness Double and Triple-Digit Growth as Consumers Take to the Web in Search of Deals
• Traffic to the Travel category grew to more than 14 million visitors in April, an increase of 50 percent from the previous year
• Indians are searching for travel deals and accommodations
• Internet users averaged 38.4 minutes per visitor on Travel sites during April and consumed 58 pages of content while visiting the category an average of 4 times throughout the month.
• India ranked second among all countries, behind only the United Kingdom, in terms of the average time spent per visitor in the category.
• Travel sites now attract more than one-third of India’s total Internet population (so comScore is assuming about 42-45m internet users in India)
• Consumers are taking the time to diligently compare prices prior to completing their transactions

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.