57% of mobile users in India use social media apps on their phone

Today few states in India celebrate Pongal and Sankranti. Wish  you a happy Sankranti.

A very interesting report “Social, Digital & Mobile in 2014” by We Are Social. The following stats have been covered for most countries,

• Internet penetration
• Mobile penetration
• Social penetration
• Facebook penetration
• Time spent by mobile users on social media

India related information is from slide 82,

• Population of 1.22 billion: 31% urban, 69% rural
• Internet penetration: 12%
• Facebook penetration: 7% (90 million)
• Mobile penetration: 73% (893 million)
• Smart phone penetration (% of total population): 13%
• Time spent per day on internet from desktop: approx 5 hours
• Mobile internet penetration (% of total population): 11%
• Time spent per day on mobile internet: 2.5 hours

Social Media Statistics from India

• Social media penetration (% of total population): 12%
• Average time spent per day on social media: 2.5 hours (isn’t this high?)
• Percentage of mobile users using social media apps on phone: 57%
• Popularity in terms of usage: Facebook, Google+, Twitter, LinkedIn