Categories: Mobile

SMS still the leading utility amongst US mobile users

Most visitors to India from US are always amazed the SMS usage in India. I was always under the impression US doesn’t use SMS to a great extent. Wrong! Today’s comscore report shows SMS is the leading utility on a US mobile,

Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Apr-10	Jul-10	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	64.6%	66.0%	1.4
Used browser	31.1%	33.6%	2.5
Used downloaded apps	29.8%	31.4%	1.6
Played games	22.4%	22.3%	-0.1
Accessed social networking site or blog	19.9%	21.8%	1.9
Listened to music on mobile phone	13.8%	14.5%	0.7

The comscore report also talks about the market share of handsets and smartphones in the US. Nokia is the leading brand in India but not in the US. But Nokia must be happy with the share they have in India as the market size is very huge. Nokia sells about 60 million handsets a year in India.

Also see “Relatively few people use cellphone apps“

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.